The Dutch energy market is undergoing a rapid and profound transformation. As businesses and homeowners increasingly turn to sustainable solutions, the demand for reliable and intelligent Battery Energy Storage Systems (BESS) has surged. In this competitive landscape, one name has consistently emerged as the trusted choice for those on the front lines of the energy transition: AlphaESS.
New independent market research confirms what installers across the country have already discovered. With a staggering 42% estimated quote share, AlphaESS is now the most quoted BESS brand in the Netherlands. This isn't just a number—it's a testament to the trust and confidence that thousands of European solar installers place in our technology. And this trust translates directly into action, making us the #1 top-selling BESS brand year-to-date (YTD). (*Data sourced from independent market research based on insights from thousands of European solar installers, H1 2025.)
But what do these numbers truly mean? And how does this leadership translate into real-world success for our partners and their customers? Let's explore the story behind the data.
The Story Behind the Numbers: From Most Quoted to Most Sold
To be the most quoted brand means being the first choice at the most critical stage: solution design. When an installer sits down to create a proposal for a client, they are putting their professional reputation on the line. Recommending AlphaESS means they are confident in our system's reliability, performance, and value. The 42% quote share signifies that nearly half the time, Dutch installers look at a project's needs and conclude that AlphaESS is the optimal solution. It’s the ultimate vote of confidence from the experts in the field.
But our leadership doesn't end at the proposal stage. Being the #1 selling BESS brand proves that this confidence is well-founded. It demonstrates that from the initial quote to the final installation and commissioning, AlphaESS delivers on its promises. It shows that end-customers see the tangible benefits and are investing in our technology to secure their energy future. This journey from quote to deployment solidifies our position as the trusted partner throughout the entire value chain.
The Power of Partnership: A Real-World Success Story
Our market leadership is built on more than just technology; it's forged through powerful partnerships with forward-thinking installers like De Groene Generatie. Their recent project with customer Allround Autobedrijf is a perfect embodiment of this collaborative success.
Jan van Poppelen, a business owner with 151 solar panels already installed, was looking to achieve greater energy self-sufficiency and secure a sustainable future for the third generation of his family's business. He needed a robust solution and a partner he could trust to manage the complexities of modern energy systems. De Groene Generatie stepped in, designing a comprehensive solution centered around an advanced AlphaESS energy storage system.
This partnership highlights how intelligent energy management creates real economic value. As Joey Manders of De Groene Generatie explains in the case study video, the benefits go far beyond simple energy storage. "Batteries have very versatile applications," he notes, "such as trading with dynamic energy prices to achieve the lowest possible electricity cost." This intelligent approach transforms a BESS from a capital expense into an active financial asset.
Why AlphaESS is the Top Choice for End-Users and Installers
The Jan van Poppelen case study is a masterclass in why AlphaESS is the preferred choice. For his automotive business, reliability is non-negotiable. Our system provides a stable supply of green power, even on days with less sun, ensuring his operations continue without interruption.
For installers like De Groene Generatie, our product features make all the difference. The modular and scalable design of the AlphaESS system, which started with 64 kWh of capacity for Jan van Poppelen, ensures that the solution can grow with the client's future needs. Furthermore, the compact, all-in-one housing—integrating the inverter, backup power, and controls—simplifies logistics and streamlines the installation process, saving valuable time and labor on-site.
Ultimately, the goal of any installation is to provide the customer with peace of mind. Mr. van Poppelen’s feedback says it all. He deeply appreciates that De Groene Generatie manages everything, giving him the confidence to focus on his business while securing his company's energy future. This is the value every installer wants to deliver, and it’s the value AlphaESS empowers them to provide.
Join the Market Leader
The data is clear, and the real-world results speak for themselves. AlphaESS’s position as the market leader in the Netherlands is built on a foundation of installer trust, proven performance, and successful partnerships. We are committed to empowering our partners, like De Groene Generatie, with the most reliable and intelligent commercial energy storage solutions on the market.
It's time to partner with the brand that installers and customers choose above all others.
Ready to build your business with the #1 BESS brand in the Netherlands?
Contact us today to learn more about our partner program and energy storage solutions.
