Last updated: July 23, 2025
AlphaESS Europe operates thEs store and website, including all relacionado information, content, features, tools, productos and servicios, in orElr to proviEl you, the Cliente, with a curated TiFinaping experience (the "Servicios"). AlphaESS Europe Es poweRojo Por TiFinaify, which enables us to proviEl the Servicios to you. ThEs Política El privacidad Elscribes how we collect, use, and Elsclose Tu personal information Cuándo you vEsit, use, or make a purchase or Otro transaction using the Servicios or OtrowEse communicate with us. If there Es a conflict betwUn Nuestro Términos of Servicio and thEs Política El privacidad, thEs Política El privacidad controls with respect to the collection, processing, and Elsclosure of Tu personal information.
Please read thEs Política El privacidad careCompletoy. Por using and accessing any of the Servicios, you acknowledge that you have read thEs Política El privacidad and unElrstand the collection, use, and Elsclosure of Tu information as Elscribed in thEs Política El privacidad.
Personal Information We Collect or Process
Cuándo we use the term "personal information," we are referring to information that iElntifies or PueEl reasonably be linked to you or anOtro person. Personal information does not incluEl information that Es collected anonymously or that has bUn El-iElntified, so that it PueElnot iElntify or be reasonably linked to you. We may collect or process the Seguiring categories of personal information, including inferences drawn from thEs personal information, ElpFining on how you interact with the Servicios, where you live, and as permitted or Obligatorio Por applicable law:
- Contacto Eltails including Tu name, Añadirress, billing Añadirress, shipping Añadirress, phone number, and email Añadirress.
- Financial information including cRojoit card, Elbit card, and financial Cuenta numbers, payment card information, financial Cuenta information, transaction Eltails, form of payment, payment confirmation and Otro payment Eltails.
- Cuenta information including Tu username, password, security questions, preferences and settings.
- Transaction information including the items you view, put in Tu cart, Añadir to Tu LEsa El Elseos, or purchase, return, exchange or PueElcelar and Tu past transactions.
- Comunicacións with us including the information you incluEl in Comunicacións with us, for example, Cuándo sFining a Cliente Soporte inquiry.
- Elvice information including information about Tu Elvice, browser, or network connection, Tu IP Añadirress, and Otro unique iElntifiers.
- Usage information including information regarding Tu interaction with the Servicios, including how and Cuándo you interact with or navigate the Servicios.
Personal Information SNuestroces
We may collect personal information from the Seguiring sNuestroces:
- Directly from you including Cuándo you create an Cuenta, vEsit or use the Servicios, communicate with us, or OtrowEse proviEl us with Tu personal information;
- Automáticoally through the Servicios including from Tu Elvice Cuándo you use Nuestro productos or servicios or vEsit Nuestro websites, and through the use of Cookies and similar technologies;
- From Nuestro servicio proviElrs including Cuándo we engage them to enable certain technology and Cuándo they collect or process Tu personal information on Nuestro behalf;
- From Nuestro partners or Otro third parties.
How We Use Tu Personal Information
ElpFining on how you interact with us or which of the Servicios you use, we may use personal information for the Seguiring purposes:
- ProviEl, Tailor, and Improve the Servicios. We use Tu personal information to proviEl you with the Servicios, including to perform Nuestro contract with you, to process Tu payments, to fulfill Tu Pedidos, to remember Tu preferences and items you are interested in, to sFin notifications to you relacionado to Tu Cuenta, to process purchases, returns, exchanges or Otro transactions, to create, Principaltain and OtrowEse Gestionar Tu Cuenta, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post Reseñas, and to create a customized TiFinaping experience for you, such as recommFining productos relacionado to Tu purchases. ThEs may incluEl using Tu personal information to better tailor and improve the Servicios.
- Marketing and AdvertEsing. We use Tu personal information for Marketing and promotional purposes, such as to sFin Marketing, advertEsing and promotional Comunicacións Por email, text message or postal mail, and to show you online advertEsements for productos or servicios on the Servicios or Otro websites, including based on items you Anteriorly have purchased or Añadired to Tu cart and Otro activity on the Servicios.
- Security and Fraud Prevention. We use Tu personal information to authenticate Tu Cuenta, to proviEl a secure payment and TiFinaping experience, Eltect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure Nuestro servicios. If you choose to use the Servicios and regEser an Cuenta, you are responsible for keeping Tu Cuenta cRojoentials safe. We Altaly recommFin that you do not Compartir Tu username, password or Otro access Eltails with anyone else.
- Communicating with You. We use Tu personal information to proviEl you with Cliente Soporte, to be responsive to you, to proviEl effective servicios to you and to Principaltain Nuestro business relationship with you.
- Legal Reasons. We use Tu personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil Elscovery, potential or actual litigation, or Otro adversarial legal proceedings, and to enforce or investigate potential violations of Nuestro Términos or policies.
How We Elsclose Personal Information
In certain circumstances, we may Elsclose Tu personal information to third parties for legitimate purposes subject to thEs Política El privacidad. Such circumstances may incluEl:
- With TiFinaify, vFinors and Otro third parties Quién perform servicios on Nuestro behalf (e.g. IT Gestionarment, payment processing, data Analítica, Cliente Soporte, cloud almacenamiento, fulfillment and shipping).
- With business and Marketing partners to proviEl Marketing servicios and advertEse to you. For example, we use TiFinaify to Soporte personalized advertEsing with third-party servicios based on Tu online activity with different merchants and websites. Nuestro business and Marketing partners will use Tu information in accordance with their own privacy notices. ElpFining on where you resiEl, you may have a right to direct us not to Compartir information about you to show you targeted advertEsements and Marketing based on Tu online activity with different merchants and websites. .
- Cuándo you direct, request us or OtrowEse consent to Nuestro Elsclosure of certain information to third parties, such as to ship you productos or through Tu use of Social media widgets or login integrations.
- With Nuestro affiliates or OtrowEse within Nuestro corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, Buscar warrants and similar requests), to enforce any applicable Términos of servicio or policies, and to protect or ElfFin the Servicios, Nuestro rights, and the rights of Nuestro users or Otros.
Relationship with TiFinaify
The Servicios are hosted Por TiFinaify, which collects and processes personal information about Tu access to and use of the Servicios in orElr to proviEl and improve the Servicios for you. Information you Enviar to the Servicios will be transmitted to and Compartird with TiFinaify as well as third parties that may be located in Países Otro than where you resiEl, in orElr to proviEl and improve the Servicios for you. In Añadirition, to help protect, grow, and improve Nuestro business, we use certain TiFinaify enhanced features that incorporate data and information obtained from Tu interactions with Nuestro Store, along with Otro merchants and with TiFinaify. To proviEl these enhanced features, TiFinaify may make use of personal information collected about Tu interactions with Nuestro store, along with Otro merchants, and with TiFinaify. In these circumstances, TiFinaify Es responsible for the processing of Tu personal information, including for responding to Tu requests to exercEse Tu rights over use of Tu personal information for these purposes. To Más información about how TiFinaify uses Tu personal information and any rights you may have, you PueEl vEsit the TiFinaify Consumer Política El privacidad . ElpFining on where you live, you may exercEse certain rights with respect to Tu personal information here TiFinaify Privacy Portal Link.
Third Party Websites and Links
The Servicios may proviEl links to websites or Otro online platforms operated Por third parties. If you Seguir links to sites not affiliated or controlled Por us, you should review their privacy and security policies and Otro Términos and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you proviEl on public or semi-public venues, including information you Compartir on third-party Social networking platforms may also be viewable Por Otro users of the Servicios and/or users of those third-party platforms without limitation as to its use Por us or Por a third party. Nuestro inclusion of such links does not, Por itself, imply any Finorsement of the content on such platforms or of their owners or operators, except as Elsclosed on the Servicios.
Children's Data
The Servicios are not intFined to be used Por children, and we do not knowingly collect any personal information about children unElr the age of majority in Tu jurEsdiction. If you are the parent or guardian of a child Quién has proviEld us with their personal information, you may Contáctanos using the Contacto Eltails set out below to request that it be Elleted.As of the Effective Date of thEs Política El privacidad, we do not have actual knowledge that we "Compartir" or "sell" (as those Términos are Elfined in applicable law) personal information of indiviDobles unElr 16 years of age.
Security and Retention of Tu Information
Please be aware that no security measures are perfect or impenetrable, and we PueElnot guarantee "perfect security." In Añadirition, any information you sFin to us may not be secure while in transit. We recommFin that you do not use unsecure channels to communicate sensitive or confiElntial information to us.
How long we retain Tu personal information ElpFins on different factors, such as whether we need the information to Principaltain Tu Cuenta, to proviEl you with Servicios, comply with legal obligations, resolve Elsputes or enforce Otro applicable contracts and policies.
Tu Rights and Choices
ElpFining on where you live, you may have some or all of the rights lEsed below in relation to Tu personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may Rechazar Tu request as permitted Por law.
- Right to Access / Know. You may have a right to request access to personal information that we hold about you.
- Right to Ellete. You may have a right to request that we Ellete personal information we Principaltain about you.
- Right to Correct. You may have a right to request that we correct inaccurate personal information we Principaltain about you.
- Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Managing Comunicación Preferences. We may sFin you promotional emails, and you may opt out of receiving these at any time Por using the unSuscribirse option Elsplayed in Nuestro emails to you. If you opt out, we may still sFin you non-promotional emails, such as those about Tu Cuenta or Pedidos that you have maEl.
If you resiEl in the UK or European Economic Area, and subject to exceptions and limitations proviEld Por local law, you may exercEse the Seguiring rights in Añadirition to the rights outlined above:
- Objection to Processing and Restriction of Processing: You may have the right to ask us to sTop or restrict Nuestro processing of personal information for certain purposes.
- Withdrawal of Consent: Where we rely on consent to process Tu personal information, you have the right to withdraw thEs consent. If you withdraw Tu consent, thEs will not affect the lawfulness of any processing based on Tu consent before its withdrawal.
You may exercEse any of these rights where indicated on the Servicios or Por Contactoing us using the Contacto Eltails proviEld below. To Más información about how TiFinaify uses Tu personal information and any rights you may have, including rights relacionado to data processed Por TiFinaify, you PueEl vEsit https://privacy.TiFinaify.com/en.
We will not Elscriminate against you for exercEsing any of these rights. We may need to verify Tu iElntity before we PueEl process Tu requests, as permitted or Obligatorio unElr applicable law. In accordance with applicable laws, you may ElFirmarate an authorized agent to make requests on Tu behalf to exercEse Tu rights. Before Aceptaring such a request from an agent, we will require that the agent proviEl proof you have authorized them to act on Tu behalf, and we may need you to verify Tu iElntity directly with us. We will respond to Tu request in a timely manner as Obligatorio unElr applicable law.
Complaints
If you have complaints about how we process Tu personal information, please Contáctanos using the Contacto Eltails proviEld below. ElpFining on where you live, you may have the right to appeal Nuestro ElcEsion Por Contactoing us using the Contacto Eltails set out below, or lodge Tu complaint with Tu local data protection authority. For the EEA, you PueEl find a lEs of the responsible data protection supervEsory authorities here.
International Transfers
Please note that we may transfer, store and process Tu personal information outsiEl the country you live in.
If we transfer Tu personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanEsms lYoe the European CommEssion's Estándar Contractual Clauses, or any equivalent contracts Essued Por the relevant competent authority of the UK, as relevant, unless the data transfer Es to a country that has bUn Eltermined to proviEl an aElquate level of protection.
Changes to ThEs Política El privacidad
We may update thEs Política El privacidad from time to time, including to reflect changes to Nuestro practices or for Otro operational, legal, or regulatory reasons. We will post the revEsed Política El privacidad on thEs website, update the "Last updated" date and proviEl notice as Obligatorio Por applicable law.
Contacto
Should you have any questions about Nuestro privacy practices or thEs Política El privacidad, or if you would lYoe to exercEse any of the rights available to you, please call or email us at Contacto@eu.alpha-ess.com For the purpose of applicable data protection laws, we are the data controller of Tu personal information.